تفاصيل مشروع Project Revival لإحياء التاريخ المصرى القديم بالواقع المعزز

The implementation of this project comes within the framework of the Ministry of Tourism and Antiquities’ strategy for digital transformation and improving the experience of visitors in museums and archaeological sites nationwide.

Using artificial intelligence to implement a promotional campaign for an Egyptian tourist destination yielded positive results

– The Egyptian Museum in Tahrir will remain an important edifice for Egyptian antiquities and culture

Sherif Fathi, Minister of Tourism and Antiquities, in the presence of Dr. Amr Talaat, Minister of Communications and Information Technology, and Dr. Ibrahim Saber, Governor of Cairo, launched the official launch ceremony of Project Revival to revive ancient Egyptian history with an interactive experience via augmented reality technology on the Instagram application, which is implemented in cooperation between the Ministry of Tourism and Antiquities and Meta. International Museum in both the Egyptian Museum in Tahrir and the National Museum of Egyptian Civilization.

This project comes within the framework of the Ministry of Tourism and Antiquities’ strategy for digital transformation, benefiting from modern technology in the field of tourism and antiquities, and improving the tourist experience in museums and archaeological sites nationwide. The launch of the project also coincides with the 122nd anniversary of the founding of the Egyptian Museum in Tahrir.

The Minister was keen to inspect the artifacts that were selected at the Egyptian Museum in Tahrir to be included in the project. He also tried the filter for one of the selected pieces and watched it after it was restored to its original shape and colors when the ancient Egyptian carved it through interactive filters on the Instagram application.

During the celebration, Sherif Fathi, Minister of Tourism and Antiquities, delivered a speech in which he began by welcoming the attendees, praising the cooperation to implement this project, stressing the importance of linking modernity and history, and pointing to the importance of launching this project from the Egyptian Museum in Tahrir, which is considered the oldest museum in the world, and this month we celebrate the anniversary. The 122nd anniversary of its founding, it has its own elegance and character and will remain so, pointing out that the use of technology that relies on artificial intelligence in the Egyptian Museum in Tahrir as well as in the National Museum of Egyptian Civilization, It is a great and smart achievement, and we appreciate the successful choice to implement the project in these two museums, as they are among the important edifices and museums in Egypt.

He also talked about artificial intelligence, which has become a reality and its applications are becoming clear in all fields, explaining that the machine learns and develops on its own as it progresses and creates a new reality as it progresses, indicating that the development of artificial intelligence is sometimes difficult to keep up with, especially by legislators.

In his speech, he referred to his participation last week in the Ministerial Summit of the London International Tourism Exchange (WTM2024), which was held under the title: “The Role of Artificial Intelligence in Shaping the Future of Tourism,” during which he spoke about how legislation can keep pace with the rapid and continuous development of artificial intelligence, and whether it should Will the legislation be dynamic enough to keep pace with this development, or will specific determinants be put in place to control artificial intelligence and ensure that automated learning and development do not get out of control?

During his speech, Sherif Fathi spoke about the Ministry’s use of artificial intelligence in implementing a promotional campaign, which yielded wonderful results, especially its ability to focus on the target group, shed light on the strengths of the Egyptian tourist destination, and move from idea to idea, pointing out that promotional materials will be implemented during the coming period. Built on artificial intelligence.

He also talked about the antiquity of the Egyptian Museum in Tahrir and that it will remain an important edifice for Egyptian antiquities and culture and will not change or be forgotten, stressing that during the coming period, work will be done to create points of distinction for the museum as it will witness the implementation of more development work, and there will also be a development of the museum display scenario. The artifacts displayed therein.

He added that we have three major museums, namely the Egyptian Museum in Tahrir, the Grand Egyptian Museum, and the National Museum of Egyptian Civilization, and we are working to create specific points of distinction for each museum, which contributes to the richness of the tourist’s experience during his visit.

The Minister pointed out the importance of Egyptian antiquities and culture, as well as the unprecedented tourism diversity that Egypt offers, pointing to the Ministry’s current strategy, which aims to have the largest diversity of tourism products in the world, especially in light of the many diverse tourism components that God endowed Egypt with, stressing that The focus will be on tourism types and products and making them part of the tourists’ journey, as work will be done to develop each type separately in a way that contributes to presenting the tourism product in a more diverse and richer way and making better use of Egypt’s tourism and natural resources.

The Minister concluded his speech by thanking all those in charge of this project from the Ministry and Meta International, stressing that this project will be the first step and there will be other steps in this field.

During the celebration, Dr. Amr Talaat, Minister of Communications and Information Technology, praised the project, noting that its aim is to employ culture, science and technology to serve and deepen the impact of the ancient history and heritage that is unique to Egypt, as it combines both the unique history that represents a source of pride and pride not only for Egyptians, but also For all human civilization, technology, modernity and contemporaneity.

The Minister of Communications and Information Technology added that the project comes within a long series of projects that aim to deepen the experience of learning about heritage and enrich the experience of tourists in learning about aspects of Egypt’s ancient history, explaining that the Ministry of Communications and Information Technology is implementing many projects, including projects in cooperation with the Ministry of Tourism and Antiquities with the aim of Preserving, viewing, and circulating this heritage in an extremely modern manner that takes into account the developments of contemporary technology. Among them is a project that aims to identify the content of handwritten manuscripts through artificial intelligence systems and present them to researchers, as well as the Egypt Digital Heritage Platform project, which brings together various digital heritage repositories in order to make them available to researchers and scholars in Egypt and various parts of the world, confirming that the history of Egypt is the property of human civilization and the path of human civilization. Human knowledge, in addition to a group of projects based on digital arts, as this field is closely linked to heritage, antiquities, and preserving Egypt’s history.

During the celebration, Fares Al-Akkad, Regional Director for Africa and the Middle East at Meta, expressed his happiness at presenting this pioneering initiative, which highlights the richness of Egyptian heritage, and demonstrates Meta’s firm commitment to adapting modern technology and its innovative solutions to help preserve and promote this heritage and inform young people of what it represents. Of endless value over time.

He also pointed out Meta Company’s happiness in cooperating with the Ministry of Tourism and Antiquities, the Egyptian Museum in Tahrir, and the National Museum of Egyptian Civilization in this pioneering partnership, which is the first of its kind in the world, and which will enhance the experience of tourists in their visit to the two museums, stressing that this project will be a unique source of inspiration, It also represents an opportunity to reflect on the wide range of possibilities opened up by innovative digital tourism promotion.

During the celebration, Sherry Dzinoreva, Director of Policy Programs, Campaigns, and Applications Group for Africa, the Middle East, and Turkey at Meta Company, also gave a speech in which she expressed her happiness at being in this iconic place to celebrate this pioneering partnership between Meta Company, the Ministry of Tourism and Antiquities, the Supreme Council of Antiquities, the Egyptian Museum in Tahrir, and the National Museum of Egyptian Civilization. Pointing out that through this cooperation, we will see the magic that is achieved when technology, history and culture come together, and for the first time in the world, we are taking advantage of our augmented reality technology to restore Sculptures of ancient Egyptian monuments and bringing them back to life.

She explained that Egypt is the best place to do this, as it is the cradle of civilization, and this timing to celebrate this partnership is the best time as it coincides with the celebration of the 122nd anniversary of the founding of the Egyptian Museum in Tahrir.

During her speech, Sherry Dzinoreva thanked the Ministry of Tourism, the Council and the Supreme Council of Antiquities for their belief in this project and their support to bring it to life. She also thanked the Director of the Egyptian Museum in Tahrir and the CEO of the National Museum of Egyptian Civilization for their partnership, commitment, and distinguished team that worked closely with Meta to ensure that the outcomes of this project… The project is engaging, accurate and educational.

She explained that this project has tremendous potential not only to enhance the museum experience, but also to educate its visitors, young and old, while creating an opportunity for the world to experience a little Egyptian history through their mobile phones, as visitors share augmented reality images with their followers and more.

For his part, Dr. Mohamed Ismail Khaled, Secretary General of the Supreme Council of Antiquities, indicated that the project works to enhance the experience of visitors inside the Egyptian Museum in Tahrir and the National Museum of Egyptian Civilization, and attract the public to learn about Egyptian heritage in an innovative way that is in line with the technological image that the world is witnessing, by integrating modern technology. In the experience of visiting the museum, reviving the artifacts and making them more relevant to the public, as well as enhancing awareness of Egyptian heritage and increasing the museum’s appeal among young audiences on social media.

During the ceremony, a panel discussion was held on the role of modern technologies in achieving sustainable development goals, in which Amr El-Kady, Chairman of the Egyptian General Authority for Tourism Promotion, and Mrs. Elena Panova, Resident Coordinator of the United Nations in Egypt, participated. It was moderated by Shaden Khallaf, Head of Public Policy for North Africa at Meta International.

The celebration was attended by Yemeni Al-Bahar, Deputy Minister of Tourism and Antiquities, Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, Dr. Mohamed Ismail Khaled, Secretary-General of the Supreme Council of Antiquities, Dr. Al-Tayeb Abbas, CEO of the National Museum of Egyptian Civilization Authority, and Ahmed Obaid, Assistant Minister of Tourism and Antiquities for Diwan Affairs and Undersecretary. Permanent Representative of the Ministry of Tourism and Antiquities, Ihab Salem, Assistant Minister of Tourism and Antiquities for Internal Audit and Governance Affairs, and Engineer Mustafa Ali El-Din, Assistant Minister of Tourism and Antiquities. For the affairs of the Minister’s Office, Samia Sami, Head of the Central Administration of Tourism Companies at the Ministry of Tourism and Antiquities, Moamen Othman, Head of the Museums Sector at the Supreme Council of Antiquities, Dr. Ali Abdel Halim, Director General of the Egyptian Museum in Tahrir, a number of assistants and advisors to the Minister of Tourism and Antiquities, and leaders of the Ministry of Tourism and Antiquities, the Cairo Governorate, and a company. Meta Global.